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A Seller’s Timeline

Whether you’re ready to sell or simply looking for answers, we’ll guide you with data and expertise through the process.

Setting the Stage From applying a fresh coat of paint to rearranging furniture, our team will ensure that the property is visually ready for showing. We will schedule a professional photo shoot, commission an illustrative floor plan, and prepare a listing description.

Coming Soon Drive buyer interest and buzz with Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market. During the setting the stage period, we can start to pre-market the property by listing it as a “Coming Soon” property. This will build anticipation among potential buyers, drive up its value, and shorten the sales timeline.

Going Live The listing is broadcast online and sent across our 100+ partner sites for the duration of the selling process.

Spreading the Word Our marketing team produces beautiful print collateral to strategically showcase your property. Your agent develops and executes on an intelligent, effective paid marketing plan in relevant publications. Eye-catching property signs are produced and placed outside your property.


Making Connections We continuously leverage professional contacts and our Network Tool to find ideal buyer brokers. Open houses are hosted for both brokers and clients on an ongoing basis.

Building a Strategy We conduct an assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers is aggregated and the listing strategy revised if needed.

Measuring Success We provide bi-weekly 1:1 updates and continuous traffic metrics.

Optimizing the Offer Following an offer, we contact all interested parties, review offer terms, and raise all counter-offer options with you. The contract is negotiated and accepted, and the executed offer is circulated to all parties.

Finalizing the Details We note and observe all contingency periods throughout the in-contract stage. All financial and supplemental information is collated and submitted to the managing agent.


Completing the Close The property appraisal and home inspection takes place. The closing date is set with the attorney.

Purchase and Sale Your attorney will draft a purchase and sale contract and deliver it to the buyer’s attorney. If any changes are requested from the buyer, you must agree to these changes. Signed contracts are returned to all parties with a contract deposit.

Final Step We arrange the final walk-through and closing, at which time the keys are handed over to the buyer.

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